Giveaways are essential to increase the reach and its proven tactic. But most people usually don’t know how to utilize it to the fullest.  You can make profits using free giveaways as well and there is nothing wrong with it.  Even when you have fewer followers. 

First of all, decide on your goal. Is it to increase followers ??  OR post engagements ?? OR purchase ?? OR its just a goodwill gesture?

Let’s exclude goodwill here because that’s a personal opinion and that should be free. 

Suppose you want to reap the full benefit of the giveaway.

I am taking the example of an ebook but you can apply it to probably anything else.

Assumptions:  you have already at least 100 engaging followers.

Split your product into 2 parts. Suppose if you offering an ebook on 40 ideas on how to grow your business. Split that into 2 ebooks of 30-40 Ideas.   Plan for a giveaway on your favorite social platforms. Tell them that you are offering the 40 ideas ebook at a 99% discount. (approx 1$-2$ max) for the first 50 sales (don't reveal the purchase link). Remember this is just to make them involved.

This will help you to churn out the actual audience who will stick to your content. Make sure to provide at least 5 times more value to the user in your offerings.  Suppose at least 50 people bought your 40 ideas ebook you got (50*2 = ) 100$ in your pocket.

Now here are the steps of the Game of retargeting: 

Benefits you get :